Mistake #1 – Ignoring distribution
Tip 1. Share the post multiple times per social media channel.
Tip 2. Expand your reach with influencer mentions.
Tip 3. Share it on forums and other community sites.
Tip 4. Start a newsletter round up.
Mistake #2 – Ignoring keywords and personas
Tip 1. Keyword research
Tip 2. Know your ideal visitor
Mistake #3 – Staying in your bubble
Tip 1. Comment on other bloggers’ posts.
Tip 2. Reach out to influencers
Tip 3. Engage your community
Mistake #4 – Not measuring success or failure
Tip 1. Determine your KPIs. Key Performance Indicators
Tip 2. Hypothesize, test, repeat.
Tip 3. Cut out what isn’t working
Mistake #5 – Ignoring your site structure
Tip 1. Make sure your site design is up to par.
Tip 2. Link to your other posts.
Tip 3. Funnel visitors into subscribers.